first project of the year and it's an exciting one. across the channel to produce drawings for a new ikea store in france.
the clermont-ferrand store will be the first in its area, narrowing the distance between other stores in the region to cater for its pma. the project is preparing the fine plans out of the offices in nantes store where i am based.
as with any new store in an area with limited access to the retailer, its local market relevance is a key focus point in the planning process and the national direction for media and message has been interesting to digest.
the store aims to open in late summer of this year.